Weather the Storm
A Survival Guide for Mid Market Organizations
Stuart Morley – Speaker, Author & Strategy Facilitator
This is the title of the latest book by Stuart Morley and fellow authors Gordon Griffiths and Morris Slemko.
If you would like an advanced reading copy for free please email us with your coordinates (email for pdf version or mailing address for a hard copy). We have a limited number of these advance reading copies available. Get in early and save money!
From our research of over 300 clients in 27 different industries over the last 25 years we have found mid market companies cope with the tough times in different ways. Research by IT companies show that the mid market comprises somewhere around 2-3% of companies but somewhere between 15 and 30% of the employees plus they account for nearly half spend on IT in the business world! CEO’s of mid size companies are not all focused on the bottom line and according to a recent IBM white paper the CEO of a mid market business must master complexity because everything in a mid sized business is important and change can come from anywhere. We have provided checklists, case studies, learning points and more to illustrate how these mid market organizations cope, especially in tough times. If you are the CEO or owner of a mid market firm or know of someone who is and could benefit from the experiences of others we urge you to pass on this information. When you read this book you will discover the insights that are missing from most business books. Why? Because most business books are written about top 100 public companies or about startups. There are very few books or even university courses to guide mid market firms. In this book we share with you our proven process to address the tough times and steer your business to safety. We guarantee at least one of the stories in the book will produce a nugget of insight that is new and fresh for your business.
In his keynote addresses, workshops and strategy consulting assignments Stuart is able to draw on his experiences with non profits, large public companies and government work to provide context to the situations faced by mid market organizations who often are disadvantage in the market place because of size, legislative preference for the very large and very small companies as well as the limited financing options available as most mid sized firms are closely held private companies and partnerships.
